Cultumetria: measuring the impact of culture

MAY 25

Workshop Facilitator:
Álvaro Fierro  (Culturmetria S.L.)

Duration: 2 hours 15′

Cultumetria is an organization whose expertise is measuring the social impact of culture. It sustains that the organizations have the same authority as “big” entities to design their own battery of cultural indicators and measure the impact they generate in society.

The aim of this workshop is to design together with the assistants, a methodology based in indicators, to facilitate the measurement and evaluation of their projects and organizations. The measurement must respond to the organization or project’s needs, and should be useful from the communication or strategic point of view.

The goal is to put a number to intuition, nurtured by daily work.